![]() Twinned with this is the connection they offer. More households have three or four (19% and 19%) than one (15%), highlighting how common they are today. Not only do UK households have a single mobile, but 45% have access to two. Firstly, the penetration of the product is unrivalled. So, what makes the mobile industry so powerful that it’s forcing the global market to evolve? Part of the answer lies in the accessibility of phones and tablets compared to PCs and consoles. No one would have predicted the latest Xbox Series X could be streamed to a smartphone or tablet five years ago. For example, the fact that the likes of Sony and Microsoft are changing their strategies to incorporate mobile features is very telling. Let’s be real – the mobile gaming sector is making a move that PC and console operators haven’t experienced before. From that perspective, it’s a lot harder to pick a winner. ![]() It also revolves around accessibility, affordability, gameplay, and several other factors. However, the war continues to wage because gaming is about more than which platform a player prefers. The fact that mobile made £75 billion compared to PCs and consoles £66 billion is another reason to assume the battle has been won. With more than two billion mobile gamers in the world, it’s possible to argue that the mobile industry has exceeded traditional markets. If you believe the statistics, you may think that the question has already been answered.
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